Convention & Visitors Bureau: February 2005 Tourism Report

February 2005 Tourism Report

Tourism Update

Projects
Working with Virginia Logo company on the Tourist Oriented Directional Signage program
Wintergreen Resort discount ski vouchers available

Marketing and Promotion
Pinnacle Magazine featured Wintergreen Resort in the winter issue
7 media leads distributed to Nelson County tourism businesses

Meetings
January 6 lodging marketing project
January 11 Nelson County Hospitality and Travel Association
January 13 Virginia Convention and Visitor Bureau
January 19 orchard marketing project
January 24 lodging marketing project
January 27 Lynchburg Chamber Tourism Outlook breakfast
January 31Ã new event planning

Tourism Statistics
                January 2005   YTD 2005   January 2004   YTD 2004
Phone      479                    479                131                131
Labels        245                    245                140                140
Internet      42,216               42,216         6136               6136
Walk In   397                    397                388                 388

Taxes        December 2004   YTD 2004   December 2003   YTD 2003
Lodging   $22,030                190,207       22,152                    188,778
Meals        $45,436                484,285       44,134                    443,391

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches - 111     Number of articles - 5
Average open rate is $23.67 per column inch for regional papers -
Nelson County received $2,627 in advertising through print media sources