Convention & Visitors Bureau: March 2005 Tourism Report

March 2005 Tourism Report

Tourism Update

Projects
∑ Working with Virginia Logo company on the Tourist Oriented Directional Signage program
∑ Planning Jamestown 2007 events

Marketing and Promotion
∑ Meeting and Conventions magazine featured Wintergreen Resort in the Meet Virginia section
∑ 9 media leads distributed to Nelson County tourism businesses
∑ Promoting Nelson County and pet friendly travel ö spring issue of Family Dog Digest ãguide to Traveling with your Dog in Virginia.ä

Montebello Fish Hatchery
116 paid visitors in February 2005

Meetings
February 7 -Nelson County Historical Society
February 8 ö Explore Nelson Wine
February 18 ö Virginia Tourism Corporation
February 22 ö Nelson County Hospitality and Travel Association Executive Committee

Tourism Statistics
February 2005   YTD 2005   February 2004   YTD 2004
Phone       138           617       140                    283
Labels       236           481       193                  359
Internet    50,198       92,414   5,998              11,434
Walk In   486           883       452                     852

Taxes       January 2005   YTD 2005   January 2004   YTD 2004
Lodging   $16,538            16,538            22,700            22,700
Meals       $38,901            38,901            49,699            49,699

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches ö 306     Number of articles - 12
Average open rate is $23.67 per column inch for regional papers ö
Nelson County received $7,243 in advertising through print media sources