Convention & Visitors Bureau: May 2005 Tourism Report

May 2005 Tourism Report

Tourism Update

Projects
ð   Re-designing tourism brochure
ð   Assisting with the second Taste of Nelson promotion
ð   9th collectible miniature ö Oakland ö will be on sale May 14th
ð   Assisting with the plans for a fall Orchard promotion
ð   Meeting set for May 4th with Virginia Logo company on the Tourist Oriented Directional Signage program
ð   Nominated Keep Nelson Beautiful for Virginia Environmental Stewardship Award
ð   Working with Explore Nelson Wine on marketing to Wintergreen Resort
ð   Planning May 17th tour of Afton lodging for winery owners
ð   Planning Jamestown 2007 events

Marketing and Promotion
4 media leads distributed to Nelson County tourism businesses
Crabtree Falls and Cabins at Crabtree will be featured in the June issue of Southern Living

Montebello Fish Hatchery
542 paid visitors in April 2005

Meetings
April 1 - Mid Atlantic Tourism Professional Association meeting
April 12 ö Nelson County Hospitality and Travel Association executive meeting
April 24-26 ö Governorâs Conference on Tourism
April 29 ö Heritage Tourism web site training

Tourism Statistics
                April 2005   YTD 2005   April 2004   YTD 2004
Phone       287                1,015            132            550
Labels       778              2,353            2,212       2,786
Internet    46635            190,212      6247       24,416
Walk In      991                2,567            1,113       2,705

Taxes       March 2005   YTD 2005   March 2004   YTD 2004
Lodging   $15,155            59,174      11,713            58,584
Meals       $41,235            135,617       33,988           135,542

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches ö 523   Number of articles - 17
Average open rate is $23.67 per column inch for regional papers ö
Nelson County received 12,379 in advertising through print media sources