Convention & Visitors Bureau: June 2005 Tourism Report

June 2005 Tourism Report

Projects
ð   Created a lodging database for October 6, 2005 Rolling Stones concert
ð   Re-designing tourism brochure
ð   Assisting with the second Taste of Nelson promotion
ð   Promoted Nelson Count y tours to the 2500 motorcycle enthusiasts attending the Rally in the Valley
ð   9th collectible miniature ö Oakland ö now on sale May 14th
ð   Assisting with the plans for a fall Orchard promotion
ð   Working with Explore Nelson Wine on marketing to Wintergreen Resort
ð   Planning Jamestown 2007 events

Marketing and Promotion
7 media leads distributed to Nelson County tourism businesses
Saunders Brothers Orchard will be featured in the August issue of Southern Living

Montebello Fish Hatchery
676 paid visitors in May 2005

Meetings
May 4 ö (2) Tourist Oriented Directional Signage (Virginia Logos) meetings
May 7 ö Boxwood Trials, Saunders Brothers Orchard
May 17 ö Explore Nelson Wine
May 23 ö Explore Nelson Wine
May 24 ö Senior Awareness Day

Tourism Statistics
                May 2005   YTD 2005   May 2004   YTD 2004
Phone       415            1,430            176                726
Labels       811          3,164            3,192            5,978
Internet    47,056       37,268           7,280            31,696
Walk In   1,450            4,017           1,186            3,891

Taxes       April 2005   YTD 2005   April 2004   YTD 2004
Lodging   $6,902            66,179       7,597            66,181
Meals       $29,081        165,676        29,431       164,973

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches ö 648   Number of articles - 33
Average open rate is $23.67 per column inch for regional papers ö
Nelson County received $15,338 in advertising through print media sources