Convention & Visitors Bureau: July 2005 Tourism Report

July 2005 Tourism Report

Nelson County Department of Economic Development and Tourism
July 2005 Report

Tourism Update

Projects
New tourism brochure is available
Promoted Nelson County tours to the motorcycle enthusiasts attending the rally in Lynchburg
Working with Explore Nelson Wine on marketing to Wintergreen Resort
Planning Jamestown 2007 events

Marketing and Promotion
5 media leads distributed to Nelson County tourism businesses

Montebello Fish Hatchery
668 paid visitors in June 2005

Meetings
June 11 - Poplar Grove Wine Festival
June 12 - Jamestown 2007 presentation to Historical Society
June 15 - Explore Nelson Wine
June 16 - Wintergreen Resort
June 20 - Nelson Hospitality and Travel Association Executive Committee
June 27 - Virginia Tourism Corporation
June 28 - Scenic Rivers Program

Tourism Statistics
                June 2005   YTD 2005   June 2004   YTD 2004
Phone       300                1,730       360                1,086
Labels       776                3,940       609               6,587
Internet    59,725            296,992   8,982            40,678
Walk In   1,484                5,501      1,527            5,418

Taxes       May 2005   YTD 2005   May 2004   YTD 2004
Lodging   $9,736            76,037        12,508        78,689
Meals       $36,038        203,195       37,421        202,394

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches ï¿½ 977    Number of articles - 32
Average open rate is $23.67 per column inch for regional papers ï¿½
Nelson County received $23,126 in advertising through print media sources