July 2004 Tourism Report

Projects
Created a new media kit
Planning for the opening the Piedmont Phase of the Dept. of Game and Inland Fisheries Birding Trail September 2004
Assisting with the organization and promotion of the summer event for Explore Nelson Wine
Organizing September 11-19, 2004 Taste of Nelson event
Planning for Virginia Convention and Visitors Bureau annual meeting August

Marketing and Promotion
5 media leads distributed to Nelson County tourism businesses
June 2 Washington Post food critic featured the Inn at Afton and Dulaneyâs
Submitted Nelson County restaurants to Flavours magazine in Bedford
Contacted by the Weather Channel for calendar of events information
Submitted Crabtree Falls for www.wherewillwego.com
Featured in Disney Magazineâs Family Fun - http://familyfun.go.com - see screen shots
Fall events featured on www.romanticgetaways.com
www.albemarlefamily.com - covered Nelson County July 4th activities
Nelson County will be featured in the Charlottesville Landmark book
Assisting Roanoke CVB with pre and post tours for the Outdoor Writers Association of America conference in 2007

Meetings
June 7 ö Nelson County Hospitality and Travel Association Executive Committee
June 8 ö Explore Nelson Wine
June 16 ö Cooperative marketing meeting with Amherst and Lynchburg
June 21- Cooperative marketing meeting with Amherst County
June 27 ö Nelson County Summer Festival
June 30 ö Nelson County Hospitality and Travel Association

Tourism Statistics
                          June 2004        YTD 2004    June 2003        YTD 2003
Phone                360                    1086            368                    1164    
Labels                609                    6587            875                    3652    
Internet              8982                  40,678         7078                   37,879
Walk In            1527                    5418            1192                   4193
                
Taxes            May 2004        YTD 2004    May 2003        YTD 2003    
Lodging        $7316                79,494        10,393            77,974    
Meals            $28,575            200,670        31,077            177,197

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches ö 526  Number of articles -  39
Average open rate is $23.67 per column inch for regional papers ö
Nelson County received $12,450. in advertising through print media sources



Projects
Created a new media kit
Planning for the opening the Piedmont Phase of the Dept. of Game and Inland Fisheries Birding Trail September 2004
Assisting with the organization and promotion of the summer event for Explore Nelson Wine
Organizing September 11-19, 2004 Taste of Nelson event
Planning for Virginia Convention and Visitors Bureau annual meeting August

Marketing and Promotion
5 media leads distributed to Nelson County tourism businesses
June 2 Washington Post food critic featured the Inn at Afton and Dulaneyâs
Submitted Nelson County restaurants to Flavours magazine in Bedford
Contacted by the Weather Channel for calendar of events information
Submitted Crabtree Falls for www.wherewillwego.com
Featured in Disney Magazineâs Family Fun - http://familyfun.go.com - see screen shots
Fall events featured on www.romanticgetaways.com
www.albemarlefamily.com - covered Nelson County July 4th activities
Nelson County will be featured in the Charlottesville Landmark book
Assisting Roanoke CVB with pre and post tours for the Outdoor Writers Association of America conference in 2007

Meetings
June 7 ö Nelson County Hospitality and Travel Association Executive Committee
June 8 ö Explore Nelson Wine
June 16 ö Cooperative marketing meeting with Amherst and Lynchburg
June 21- Cooperative marketing meeting with Amherst County
June 27 ö Nelson County Summer Festival
June 30 ö Nelson County Hospitality and Travel Association

Tourism Statistics
                          June 2004        YTD 2004    June 2003        YTD 2003
Phone                360                    1086            368                    1164    
Labels                609                    6587            875                    3652    
Internet              8982                  40,678         7078                   37,879
Walk In            1527                    5418            1192                   4193
                
Taxes            May 2004        YTD 2004    May 2003        YTD 2003    
Lodging        $7316                79,494        10,393            77,974    
Meals            $28,575            200,670        31,077            177,197

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches ö 526  Number of articles -  39
Average open rate is $23.67 per column inch for regional papers ö
Nelson County received $12,450. in advertising through print media sources




Logo of Nelson County, Virginia