Convention & Visitors Bureau: August 2005 Tourism Report

August 2005 Tourism Report

Nelson County Department of Economic Development and Tourism
August 2005 Report

Tourism Update

Projects
Distributing new tourism brochure
Completing follow up telephone surveys for conversion study from Southern Living advertising (Nelson County Hospitality and Travel Association)
Working with Virginia Tourism Corporation on Travel South February 2006 Showcase (Richmond)
Developing a framework for the 2007 Nelson County Bicentennial
Working with Explore Nelson Wine on marketing to Wintergreen Resort
Planning Jamestown 2007 events

Marketing and Promotion
4 media leads distributed to Nelson County tourism businesses
The Mark Addy was featured in a Columbia South Carolina magazine
Drumheller's Orchard will be featured in the September issue of Southern Living
Blue Ridge Tunnel will be the cover story for the September issue of Virginia Living

Montebello Fish Hatchery
702 paid visitors in July 2005

Meetings
July 13 - Department of Game and Inland Fisheries Watchable Wildlife Program
July 13 - Explore Nelson Wine

Tourism Statistics
                July 2005   YTD 2005   July 2004   YTD 2004
Phone       287          2017            169                1255
Labels       409            4349            413                7000
Internet    66337       363329        14558              55236
Walk In   1728            7229          1612            7030

Taxes       June 2005   YTD 2005   June 2004   YTD 2004
Lodging   $10127        86164            13112            91801
Meals       $35169        238364          41050            243444

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches ï¿½ 718   Number of articles - 19
Average open rate is $23.67 per column inch for regional papers ï¿½
Nelson County received $16,995 in advertising through print media sources