Convention & Visitors Bureau: August 2004 Tourism Report

August 2004 Tourism Report

Projects

Oakmoor Country Inn, 98 Lobbans Lane in Afton opened this month

Planning for the opening the Piedmont Phase of the Dept. of Game and Inland Fisheries Birding Trail September 29-30, 2004

Organizing September 11-19, 2004 Taste of Nelson event

Planning for Virginia Convention and Visitors Bureau annual meeting August

Marketing and Promotion

Submitted What's New events and attractions to Virginia Tourism Corporation

Submitted information for Yellow Pages section

Submitted media release for Southern Living winter issue

Nelson County featured on Virginia Tonight (WVPT-PBS station)

Planning Nelson County Hospitality and Travel Association annual meeting

Assisting in the planning for August 17 event at Mossy Creek 2

6 media leads distributed to Nelson County tourism businesses, including a national NPR promotion

Assisting Roanoke CVB with pre and post tours for the Outdoor Writers Association of America conference in 2007

Meetings

July 19 - Lynchburg-Bedford-Nelson meeting on August 3-5 Virginia Convention and Visitors Bureau annual meeting

Tourism Statistics

July 2004 YTD 2004 July 2003 YTD 2003

Phone 169 1255 148 1312

Labels 413 7000 419 4071

Internet 14,558 55,236 5,849 43,728

Walk In 1612 7030 1189 5382

Taxes June 2004 YTD 2004 June 2003 YTD 2003

Lodging $12,867 92,795 14,196 92,170

Meals $37,455 238,125 39,794 216,991

Media Coverage

Nelson County Times, News Advance, Daily Progress, News Virginian, magazines Column Inches - 1134 Number of articles - 35

Average open rate is $23.67 per column inch for regional papers

Nelson County received $26,842 in advertising through print media sources