Convention & Visitors Bureau: May 2007 Tourism Report

May 2007 Tourism Report

Nelson County Department of Economic Development and Tourism
May 2007 Report

Economic Development Update

Project
•   Managing the VA Dept. of Housing and Community Development Rural Broadband grant process
•   Coordinating the Economic Development Authority’s Business Appreciation event
•   Contributed to the AIA Central VA’s exhibit Hidden in Plain Sight: 150 Years of Architectural Design and Diversity
•   Contributed to Encyclopedia VA project
•   Voice of America interview on workforce
•   Facilitating the marketing and branding strategy process
•   Working with the prospective buyer for the Callohill property
•   Coordinating the 2007 bicentennial celebration marketing efforts

April Meetings
April 2 – broadband grant
April 4 – broadband grant
April 5 – Explore Nelson Wine
April 5 – Economic Development Authority
April 9 – Callohill property
April 10 – Camp Jeep
April 10 – Oakland Museum
April 10 – Vinton Economic Development
April 19 – Callohill property
April 20 – VA Downtown Development Association
April 21-23 – VA Tourism Corporation travel writers tour
April 21-22 – Monticello Wine Festival
April 24-25 VA Association of Convention and Visitor Bureaus Tourism Summit
April 26 - Bicentennial

Tourism Update
Projects
•   Worked with VA Tourism Corporation’s Central VA Media Tour – 4/20-21
•   Speaker at the VA Association of Convention and Visitor Bureaus Tourism Summit
•   Working with Monticello Wine Trail program
•   Working with Monticello preferred partners program
•   Events submitted to Wintergreen property owner’s weekly newsletter
•   Blue Ridge Country will feature Hurricane Camille in the July 2007 issue
•   Camp Jeep returns to Oak Ridge Estate July 26-28, 2007

Montebello Fish Hatchery
520 visitors in April 2007

Tourism Statistics
            April 2007   YTD 2007   April 2006       YTD 2006
Phone        335              3,630            305                    2,356
Internet     200,544        1,492,002   60,494                641.227
Walk In   1,363            10,007          971                    9,663

Taxes   March 2007       YTD 2007   March 2006   YTD 2007
Lodging   $16,099           230,891       13,861       164,812
Meals        $38,681           394,791       40,633       384,215

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches - 960 Number of articles - 14
Average open rate is $23.67 per column inch for regional papers –
Nelson County received $22,723 in advertising through print media sources.