Convention & Visitors Bureau: June 2007 Tourism Report

June 2007 Tourism Report

Nelson County Department of Economic Development and Tourism
June 2007 Report

Economic Development Update

Project
•   Updating the online business directory with Commissioner of the Revenue business license information
•   250 members of the business community attended the Business Appreciation event
•   Managing the VA Dept. of Housing and Community Development Rural Broadband grant process – kick off meeting was June 1, 2007
•   Working with the prospective buyer for the Callohill property
•   Coordinating the 2007 bicentennial celebration marketing efforts

May Meetings
May 3 – Explore Nelson Wine
May 3 – Economic Development Authority
May 4 – Camp Jeep
May 6 – Explore Nelson Wine
May 6-7 – Grapevine Magazine travel writers
May 7 – Colleen business park
May 8 – branding reveal to board of supervisors
May 10 – regional marketing destination organizations
May 10 – Thomas Jefferson Partnership for Economic Development
May 11 – Camp Jeep
May 16 – Nelson County Times – bicentennial
May 17 – Economic Development Authority Business Appreciation event
May 18-20 – bicentennial play and home tour
May 22 - Thomas Jefferson Partnership for Economic Development
May 22 - Colleen business park
May 22- bicentennial
May 24 – VA Economic Development Partnership
May 25 – Camp Jeep
May 29 – Camp Jeep
May 30 - Economic Development Authority

Tourism Update
Projects
•   Travel writers for Grapevine Magazine visited for July-August cover story May 6-7
•   Music Video film shoot at Crabtree Falls
•   Monticello Wine Region cited as one of the Top 10 Emerging Wine Regions - MSN Travel
•   USA Today article about Camp Jeep and Oak Ridge Estate May 25
•   Guiness Book of World Records Totally Tubular event at Wintergreen Resort
•   Camp Jeep returns to Oak Ridge Estate July 26-28, 2007

Montebello Fish Hatchery
589 visitors in May 2007

Tourism Statistics

                May 2007       YTD 2007   May 2006   YTD 2006
Phone        496                4,126            227                2,583
Internet     237,109       1,729,111   95,729            736,956
Walk In   1,456           11,463            1,156            10,819

Taxes   April 2007       YTD 2007   April 2006   YTD 2006
Lodging    $12,513           243,387       8,577       173,389
Meals        $31,086           425,979       30,323       414,530

Media Coverage
Nelson County Times, News Advance, Daily Progress, News Virginian, magazines    Column Inches - 931 Number of articles - 29
Average open rate is $23.67 per column inch for regional papers –
Nelson County received $22,037 in advertising through print media sources.